NZ Super Rugby Clubs and Classic join forces with Marvel
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The New Zealand Super Rugby Clubs (NZSRC) and their apparel partner Classic Sportswear are bringing an exciting merchandise range to life featuring Marvel Super Heroes. The two-year deal sees each club align with an iconic Marvel Super Hero, with jerseys and supporter ranges for each season.
The Super Rugby Pacific teams have selected their favourite Super Hero from the Marvel Universe, with the Chiefs as Black Panther, the Blues as Spider-Man, the Crusaders as Iron Man, the Hurricanes as Captain America, and the Highlanders as Hulk.
Chiefs CEO Simon Graafhuis said: “Our players are seen as heroes to our fans, so it’s fantastic to collaborate with Marvel to feature their iconic Super Heroes on the New Zealand Super Rugby Club’s jerseys. We are sure our fans and players alike will be keen to wear the Marvel-themed kit.”
Tim Everett, VP & GM Disney Consumer Products in Australia and New Zealand said: “We’re thrilled to bring the world of Marvel Super Heroes to life for New Zealand Super Rugby and Classic Sportswear in the heart of New Zealand's premier rugby competition,”
“This collaboration marks a unique fusion of sport and Marvel storytelling, offering fans a dynamic new way to engage with both their favourite Super Heroes and the passion of Super Rugby Pacific. We are excited to see these iconic characters inspire and energise the next generation of rugby supporters across Aotearoa.”
Classic Sportswear CEO Ross Smart said: “Classic is proud to be part of such an exciting collaboration, and we commend the clubs and the Marvel team for bringing the range to life. The gear looks great – players love it, fans love it – and we can’t wait to see it in the stands and on the field this Super Kids Round.”
The jerseys will be worn by the teams during this DHL Super Rugby Pacific season's ‘Super Kids’ Round on 14 and 15 March, with the full range available online and through retailers from early March.