Former Los Pumas scrumhalf Agustin Pichot, who is in the running to become the new chairman of World Rugby, says he would take the British and Irish Lions to a global stage if he is elected.
The Argentine is in a two-horse race with current World Rugby Chairman Sir Bill Beaumont for the position going into the final week of campaigning and has promised changes.
The British and Irish Lions currently tour New Zealand, Australia and South Africa on rotation every four years, but Pichot wants to add visits to North and South America to the list.
"People think I don't like tradition, but I speak to Lions players like Brian O'Driscoll and it's a great product," Pichot told the Daily Mail.
"I love it. There is still room for the Lions. It is a traditional thing but we can still add a modern look to it.
"I would use the Lions on a more worldwide scale. I would like to see that brand travel even further.
"They would be very popular in North and South America but that's a conversation to have with the CEO of the Lions."
Pichot hopes to end Beaumont's four-year reign in the sport's top job, but he told the Daily Mail that he has not received any feedback from the majority of the Six Nations unions.
