Heineken Extend RWC Involvement To 24 Years

Heineken has renewed with World Rugby as a worldwide partner for Rugby World Cup 2019 in Japan. The deal will extend the brewer’s association with rugby’s showcase event to 24 years. The company will also become an official partner of Women’s Rugby World Cup 2017 and an official sponsor of the World Rugby Awards 2017 in Monaco on 26 November. Aligned in the mission to inspire and celebrate unforgettable moments, World Rugby and Heineken aim to build upon the success of the coin toss and back stage activations successfully run at Rugby World Cup 2015, while Heineken will also enjoy exclusive po…